After looking at Facebook, Twitter, Reddit, and Linkedin there is one common theme I noticed. They all seem to be very bright and user-friendly. Everything you need to know is right in front of you simply clicking into where you want to be, and easy clicks to see what you want to see. Making everything easy to use and accessible to everyone makes the site for everyone. They tend to use more bright colors than darker colors and I think this makes it more inviting and draws the attention to everyone. A platform that happens to be easy to use and attention drawing is your definition of a welcoming popular website which is what social media has become.
Looking at Reddit it is very simplistic to click into a variety of topics if you're interested in sports there are subreddits that are easily found for that. In Facebook, if you want to see dog pictures, there are groups for that, if you want to catch up with friends they even have a messenger function within the platform. In Twitter, they make it extremely easy to express your thought on something said or something that happened, and this also becomes a discussion. Everything in social media makes it extremely easy to get and stay connected with people. With simple and easy to understand platforms it is understandable why social media dominates people's lives.
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